Facebook has recently hired a "head of travel" and has come up with two new travel products which will directly influence hotel performance, according to this Hotel News Now article. The two products, Graph Search and Nearby, are predicted to be boost up the hotel industry.
What does Nearby do? People with Facebook on their mobile device can easily search up what hotels are, well, nearby. This app will also provide comments and recommendations of those hotels from their Facebook friends.
Graph Search is similar. When a person searches something on Facebook, those results will also have friends' comments and recommendations.
"They're game changers," Lee McCabe, Facebook's new head of travel, said in a statement. "Graph Search and Nearby are going to be huge for hotels. And they're pretty good, and they're a long way off from their potential."
I'm not sure if this is bigger news for Facebook or for the hotel industry!
Ack - you're right, is there anything Facebook doesn't do? Great post Jessica! Enjoy the snow day!
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